The Nbryo vision first emerged when Chair and pharmaceutical entrepreneur Euan Murdoch, and his wife Kaye Murdoch, returned to their rural roots and purchased the iconic property ‘Nindooinbah’ near Beaudesert in southeast Queensland.
Euan’s vision for Nindooinbah was to apply his learnings from the pharmaceutical and biotechnology industries to change the face of the Australian beef industry and take cattle production to new levels using state of the art artificial breeding and elite genetics.
Over 15 years, Euan and the Nindooinbah team implemented one of the country’s most innovative and intensive cattle embryo transfer and artificial breeding operations. The program was developed with and run by Nick Cameron, who was then Manager of Nindooinbah and is now Nbryo’s Co-Founder and Director of Technical Development. Commercially focussed production of elite genetic progeny have been and continue to be delivered to some of Australia’s largest pastoral companies, designed for maximum improvement in the systems they operate.
The Nindooinbah program involved research and development activities with University of Queensland, University of New England, Queensland University of Technology, James Cook University and other industry stakeholders.
Nbryo’s inception was a culmination of Nick’s desire to make bovine IVF more affordable and accessible; combined with Euan’s ambition to accelerate genetic change to realise the economic, social and environmental gains throughout the supply chain.
Nbryo maintains strong continuity with Nindooinbah’s vision and draws on expertise in animal husbandry, veterinary science, genomics and artificial breeding technologies to develop a platform that could deliver real solutions to climate change by improving the production value and addressing methane emissions in livestock.
“10 billion people well nourished”
“Thriving farms and communities”
“Healthy animals that are valued by society”
“A net zero, nature positive future”
Outdated breeding technologies are slow and difficult to scale, particularly in developing countries. A typical well run genetic improvement program today, at best, can deliver 10% change in a trait or an index of traits in a 7 year period. This low level of genetic gain is a result of relatively low selection intensity and long genetic lag.
Advanced bio-digital and robotic technologies will enable the production of elite high quality embryos at scale. This will enable substantial increases in selection intensity and reduced genetic lag through a single 7-day in vitro embryo production cycle.
Our identity blends Nindooinbah’s roots, reflecting the synergy of land, people and animals. The ‘arc and embryo’ symbolise our leap towards transformative progress. The ‘n’ represents potential for exponential growth, while the ‘embryo’ underscores our pivotal technology.
Our vision? A world thriving in food security, community prosperity, animal welfare and resilient natural systems.
The Nbryo team is committed to respect for all, deliberate innovation, integrity without compromise and joy in work and its impact.
Meet the minds behinds Nbryo. Get acquainted with the dedicated team propelling our mission forward. From research to implementation, discover the people making it happen.
Looking to make a mark is sustainable livestock innovation? Become part of the Nbryo team and help us shape the future. Explore current opportunities and create change together!
