About us

The Nbryo platform will provide benefits for both beef and dairy at every stage of the global supply chain

Hear from our two founders below.
Our story

Nbryo was born from 15 years of research into embryo transfer and genomics by Queensland based breeding property, Nindooinbah with aspirations to reimagine Australian and global livestock systems.

The Nbryo vision first emerged when Chair and pharmaceutical entrepreneur Euan Murdoch, and his wife Kaye Murdoch, returned to their rural roots and purchased the iconic property ‘Nindooinbah’ near Beaudesert in southeast Queensland.

Euan’s vision for Nindooinbah was to apply his learnings from the pharmaceutical and biotechnology industries to change the face of the Australian beef industry and take cattle production to new levels using state of the art artificial breeding and elite genetics.

Over 15 years, Euan and the Nindooinbah team implemented one of the country’s most innovative and intensive cattle embryo transfer and artificial breeding operations. The program was developed with and run by Nick Cameron, who was then Manager of Nindooinbah and is now Nbryo’s Co-Founder and Director of Technical Development.  Commercially focussed production of elite genetic progeny have been and continue to be delivered to some of Australia’s largest pastoral companies, designed for maximum improvement in the systems they operate.

The Nindooinbah program involved research and development activities with University of Queensland, University of New England, Queensland University of Technology, James Cook University and other industry stakeholders.

Nbryo’s inception was a culmination of Nick’s desire to make bovine IVF more affordable and accessible; combined with Euan’s ambition to accelerate genetic change to realise the economic, social and environmental gains throughout the supply chain.

Nbryo maintains strong continuity with Nindooinbah’s vision and draws on expertise in animal husbandry, veterinary science, genomics and artificial breeding technologies to develop a platform that could deliver real solutions to climate change by improving the production value and addressing methane emissions in livestock.


Four pillars of Nbryo's vision

Find out more

Food Security & Health

“10 billion people well nourished”

Prosperous Communities

“Thriving farms and communities”

Animal wellbeing

“Healthy animals that are valued by society”

Natural Systems

“A net zero, nature positive future”

A word from our CMO
“Nbryo is set to solve the major challenges of the global cattle industry by bringing some of the biggest technology advancements to assisted reproduction and genetic improvement. Our team is built with highly credible individuals with extensive and diverse experience backed by a robust network of research and funding partners. If there is an organisation that can reach this goal, it is Nbryo.”
Dr Sophia Edwards, Chief Marketing Officer

Our values

The Nbryo team is committed to respect for all, deliberate innovation, integrity without compromise and joy in work and its impact.

Respect for all
Deliberate innovation
Integrity without compromise
Joy in work and its impact

Meet the team

Meet the minds behinds Nbryo. Get acquainted with the dedicated team propelling our mission forward. From research to implementation, discover the people making it happen.

Meet the team

Join our journey

Looking to make a mark is sustainable livestock innovation? Become part of the Nbryo team and help us shape the future. Explore current opportunities and create change together!

Careers at Nbryo